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Pantone Color of the Year


PANTONE 17-5104 Ultimate Gray (Cool Gray 7 C) + PANTONE 13-0647 Illuminating (106 C)

A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.

For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

This year's choices, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, are two independent colors that highlight how different elements come together to support one another. Practical and rock solid but at the same time warming and optimistic, the union of Ultimate Gray and Illuminating yellow is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.

While these two colors seem like they could clash, they work together surprisingly well. As a child, our owner Michelle owned a yellow skirt with gray flowers that she still remembers fondly. Here are some other pleasing palettes that combine Ultimate Gray and Illuminating yellow:


Aviary is a lively and joyful grouping of color emblematic of vibrant and eye-catching rich bird plumage. PANTONE 17-5104 Ultimate Gray brings a natural element to this upbeat palette of cheery brights that includes PANTONE 13-0647 Illuminating, while the contrast of a lofty white PANTONE 11-4201 Cloud Dancer injects drama.


Evocative of a hypnotic space that expands our mind into another realm, the youthful and future facing color story in Enlightenment stimulates our desire to reimagine. The pairing of PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating blends wisdom and experience with our desire to press forward toward new ways of thinking and reveal new insights while a silvery metallic PANTONE 20-0087 Lead Crystal adds a moonlight shimmer.


A captivating potpourri of colors, Intrigue embraces a fusion of influences. Quirky and vigorously individualistic, yet at the same time displaying a universal appeal, the seasonless endurance of Intrigue is heightened by the addition of the solid and dependable PANTONE 17-5104 Ultimate Gray and the bright yellow PANTONE 13-0647 Illuminating, a yellow tone symbolic of sunlight.


The fervor to explore interstellar travel is reflected in Orbital, a palette of shimmering metallic tones found in the mesmerizing galaxies of outer space. The golden image of PANTONE 20-0040 Luxe Lemon sparkles with vitality while PANTONE 20-0005 Chrome mimics the glimmering radiance of the stars.

Sun and Shadow

Resilient PANTONE 17-5104 Ultimate Gray and hopeful PANTONE 13-0647 Illuminating inject strength and positivity to a palette of earthbound shades. Ageless and genderless, the color story in Sun and Shadow conveys a narrative of the primitive beauty that surrounds us.

What do you think of the colors of the year? Which of these color palettes are your favorite? Connect with us on social media and let us know!

And of course, no matter what colors you use, we can design something special for you! Call us at 512-975-2012 or email for your free consultation.

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