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Promotional Products as a Marketing Tool

What are promotional products?


Promotional products are tangible items imprinted with your name, logo, or message. Also known as promotional merchandise, advertising specialties, advertising novelties, logo'd apparel, premiums, incentives, business gifts, awards, commemoratives, swag, giveaways, tchotchkes, and freebies, there are tens of thousands of different types and styles available. With the number of options, it can be overwhelming, which is where having your own promotional products concierge, like Gebo Promo, is extremely valuable.


Some of the first known promotional products in the United States include commemorative buttons for the election of George Washington in 1789. Soon after, companies were putting their names on calendars and rulers.


Do promotional products work?


88% of promotional product recipients remember the name of the advertiser on the products. 85% of those do business with the advertiser on the product. People who receive promotional products are 82% more likely to have a favorable impression of the brand. 81% keep promotional products for more than a year.

Promotional products are ranked the #1 most effective form of advertising over broadcast, online, print and mobile media.

63% of recipients give their promotional products away after they are done using them.


What are promotional products used for?


Promotional products can be used alone or integrated with other marketing campaigns. Some things that promotional products can be used for (but not limited to) are:

Business Gifts

Employee Awards and Recognition

Orientation Programs

Tradeshow and Event Giveaways

Incentive Programs

Company Stores

Merchandising

Fundraising

Public Awareness Campaigns

Brand Recognition

Corporate Identity

Customer Attention & Appreciation

Sales Generation & New Customer Acquisition


How do I order promotional products?


To order a promotional product for your business, you'll want to contact a distributor like Gebo Promo, who will work with the manufacturers and suppliers to get your product made. The manufacturers and suppliers are better equipped to print the items they create, giving you the most options and best product. Gebo Promo goes above and beyond, working with the suppliers to utilize the maximum imprint potential to make your company stand out.


What are the most popular promotional products?


Apparel

Caps

Pens

Calendars

Coffee Mugs and Drinkware

Key Chains

Desk Accessories

Bumper Stickers

Magnets

Tech Products

Health and Safety

Desk Accessories

Bags

Umbrellas


Why should promotional products be part of my marketing?


Promotional products create loyalty. In addition, they create more impressions than other forms of advertising. You can't ad-block a t-shirt. The next time you're at the grocery store, count the number of promotional products you see, from shirts and hats worn by fellow customers, to reusable shopping bags brought in, to the pen that you use to sign your receipt with, to the bumper stickers on cars in the parking lot. And that doesn't count the apparel, bags, drinkware, etc. for the store itself. Just one person wearing your company t-shirt is a walking billboard to every person they come across.


What promotional product should I choose?


With tens of thousands of products and styles to choose from, it can be overwhelming. That's where Gebo Promo comes in. We are more than a distributor, we are your concierge to guide you through the world of promotional products. Give us information about your company and goals, and we will create a promotional product portfolio specialized for you and your needs.


References

PPAI 2018 Promotional Products Fact Sheet

ASI Global Advertising Specialties Study

Promotional Products Work

Promotional Products Association International

Advertising Specialty Institute

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